Starbucks Christmas cups; John Lewis Christmas adverts and Mariyah Carey ‘All I want for Christmas’ are just some of the things reminding us that Christmas is just around the corner! 37 days to be exact. Christmas is an incredible time for pubs, clubs and restaurants to capitalise on and we are here to help you do that!
Is it possible that Christmas is getting bigger and better every year? We think so! Approximately 425 million pints will be enjoyed in the nation’s pubs this December and the industry can look forward to a 40% increase in alcohol consumption in Britain during December!
The Christmas Party
Christmas bookings are coming in thick and fast. Around five million adults attend a work Christmas party in a pub and this year we want to make sure it’s your pub! Let people know you are taking bookings with Christmas and New Year banners outside the pub. We have a great selection of Christmas and New Year banners, including ‘Book Now for Christmas 2016’.
Trade doubles and even triples for some pubs over the festive period so amending your opening times to suit customer demand is definitely in your interest! Check out our Christmas Poster Packs that include 10 A3 posters about Christmas Opening Times, What’s On over Christmas, plus changes to Sport and Food over the Christmas and New Year period!
It’s that time of year when we all become heavy Bailey’s drinkers and the only time of the year when Eggnog is in fashion! Does your drinks menu reflect the festive season? Everyone loves a bit of fizz at Christmas. Check out our Sparkling wine promotional posters and let your customers know what drinks are on offer this yuletide.
According to research, premium spirits see an uplift of 34% over Christmas and 25% of these purchases are influenced by back bar displays! Check out our great range of Back bar displays, proven to increase sales over the festive period!
Traditionally known as ‘Mad Friday’ and now dubbed as the ‘Black Friday of Booze’; the last Friday before Christmas is always a huge day for the industry! With Mad Friday falling on the 23rd of December this year, many pubs are planning record sales with some predicting trade to increase by 142% compared with sales from a normal Friday. Check out our range of Bar Supplies and Christmas decorations and make sure you’re well prepared for this year’s Mad Friday!
After all the excitement of Christmas and New Year is over we all must deal with January. Sales will drop but it’s not all doom and gloom in the New Year! Consider handing out an offer card with the bill to encourage customers to return in January!
These are just a few things you can be doing to promote your pub throughout the Christmas and New Year period! Make sure all that money spent over Christmas is going in your pocket!