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Rugby Six Nations in Pubs

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RBS Six Nations

With the RBS 6 Nations approaching next month, now is the perfect time for licensees to flaunt their offer of Rugby Union and try to recover some of the January slack! Pubs prepare to go Rugby mad with the start of the RB6 6 Nations on February 4th running all the way until March 18th, allowing for lots more potential business over the next 6 weeks!

Make an event of it

To make the most of it, entertainment venues should start by presenting the Six Nations as a six-week festival, rather than a series of one off matches. With the draw of St Patrick’s Day at the end of the tournament, this should help pubs and clubs capitalise on and combine all events throughout February and March.

Hanging full-size national flags of the competing countries can help generate the buzz with punters, encouraging them to stay longer and enjoy all the games at your venue. Letting your customers know in advance that you will be showing all the games is vital – do this with posters or banners promoting the tournament.

Some venues may even offer food and drinks incentives such as buy one pint, get one free or discounted food while the game is on. Studies have shown that those customers claiming a free pint stayed an average two hours more in the pub, spending another £18; another great mechanic for pubs to use.

Check out our range of Six Nations products for all competing countries and get your pub Rugby ready!

Six Nations Facts

  • Reigning champions, England are the most successful team in the Six Nations Championship, winning outright on 26 occasions and sharing 10 other titles.
  • France has been the most successful team since the expansion of the Six Nations Tournament in 2000, winning 5 times since then.
  • 28% of the population in Ireland identify themselves as Rugby Union supporters, a potential 1.4 million in the pubs this year!
  • Italy were the last team to join the Six Nations Championship in 2000, a move which signalled Italy’s arrival at the elite level of world rugby.
  • Scotland is yet to strike a win since the competition became the Six Nations in 2000. Could this be their year?
  • Rugby Union is well established as the supreme national sport of Wales with a huge 25% of the population identifying themselves as rugby lovers.