As traditional advertising fails to hit the mark, brands are finding it increasingly difficult to connect with their consumers. In a response to this, many brands are putting more budget behind experiential marketing where they use experiences to connect with consumers.
Heineken UK did a great job of this recently and we were able to help with their exciting marketing campaign! Targeting four specific clubs; Aston Villa FC, Birmingham City FC, Nottingham Forest FC and Wasps Rugby Club, Heineken UK required four fan packs to target each of the club’s fan base.
Heineken UK Fan Packs
The fan packs are designed to encourage fans to buy a pint of Fosters or Heineken with the chance to win club merchandise, match tickets and other great products. The concept will be rolled out in 70 pubs around the Midlands region and the packs will hopefully help increase sales and provide fans with a great experience before they go and watch their local team play.
Each pack consists of point of sale posters advertising the offer; bespoke bar runners and promotional beer mats enabling each venue to be able to market the offer throughout the entire place with a variety of products. Teaming up with Heineken UK on this is a great opportunity for Kellyseye and we look forward to helping out on more exciting campaigns in the future!
Why they love it!
“The packs that Kellyseye did for us look fantastic. Our customer love what they have seen and can’t wait to bring this to life with our affiliated partner outlets.”
Steve Ives, Multiple Account Manager at Heineken UK