There’s nothing we love more than forming new relationships with customers and working together to develop a great initiative! Most recently, we were given the opportunity to work with Burnley based brewery, Moorhouse’s Brewery to develop a bespoke, one off advent calendar.
Established in 1865, Moorhouse’s Brewery has been a family run business for generations and still today its owners are very traditional. Moorhouse’s Sale Director, Mark Boardman in conjunction with Enterprise Inns came up with the strategic concept which was designed to increase sales and provide a greater awareness of its brands and in particular the Ruby Witch, their official Halloween beer.
Each time a sale was made of Moorhouse’s, the sales person who made that sale was given the chance to win an exciting prize behind one of the 180 doors on the calendar!
Having the opportunity to work with Moorhouse’s Brewery on this project was great for Kellyseye, especially since the project was so unique. Helping to develop a product that was strategically sound and also fun and exciting is something we are proud to be a part of.
Why they love it!
“Tracey Hindle of Kellyseye took on board the concept of the promotional activity and fully understood what we were trying to achieve and within a very short time, produced what can only be described as a fantastic advent calendar and promotional mechanic. I really enjoyed working with Tracey and the team and we are already developing further activity with Kellyseye as a result.”
Mark Boardman, Sales Director at Moorhouse’s Brewery