The Grand National Festival
Notorious for its unpredictable winners and captivating stories; the Grand National Festival attracts around 150,000 visitors every year to Aintree, Liverpool. Working to a brief from digital agency, Tomorrow TTH; Kellyseye were tasked with ensuring that the 188BET brand was given as much presence as possible at major sporting event, the Grand National Festival.
Transforming both the interior and exterior of the Queens Arms pub, the venue was turned into a 188BET pub for the duration of the festival. Kellyseye ensured exposure throughout the pub, identifying all available locations for signage and replacing the existing pub sign for the 3 days.
With maximum exposure in mind; additional positions for temporary banner branding were created and the fixed parasols were also replaced with 188BET branded ones. Internally, three large format digital media screens were installed; playing 188BET adverts and ‘next race’ adverts, also branded to the client.
Every poster point was also taken over by 188BET and the Kellyseye team ensured that these were in place prior to the event, while maintaining a great condition for the duration of the festival. All exterior marketing and signage was also installed the day prior to the festival starting and was removed the day following completion.
Another great project to work on for the team at Kellyseye, and a fantastic sporting event to be a part of!
Why they love it!
“It was an absolute pleasure to work with Kellyseye on our recent campaign for 188Bet. The quality of their work was flawless and they displayed an incredible ‘can do’ attitude to tackle each new challenge that arose during the project. In summary – we received outstanding service, a professional approach and impeccable results. Great work guys, thank you”
Richard Buckley, Head of Offline at Tomorrow TTH