Making the most of Mother’s Day

Mother's Day

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The months of March and April have always been renowned to provide a succession of money-spinning opportunities for pubs up and down the country. This year will be no different with the RBS Six Nations Rugby Tournament, Cheltenham Festival, St David’s Day  and St Patrick’s Day all falling within 5 weeks of one another.  The long Easter weekend break then follows  a couple of weeks later.

Super Spring

Also amongst this year’s big seasonal events is Mother’s Day! If it hasn’t already been marked off on the planner, Mother’s Day falls slap bang in the middle of St David’s Day and St Patrick’s Day. Claimed to be ‘bigger than Christmas’ for food-led pubs, Mother’s Day is another great opportunity to capitalise on throughout the Spring period.

Promotional Banners

With just weeks to go until Sunday 11th March 2018, there is still time to get people interested and it’s never too late to hang a banner to let customers know your venue is engaging in Mother’s Day activities. Although many places take bookings well in advance, there will always be those last-minute customers that need somewhere to eat this Mother’s Day.

Food & Drink

You can’t go wrong with a roast dinner on Mother’s Day, however it can be nice to have a variety of dishes as Mum’s might want something extra-special on their special day, be it a doubly chocolate dessert or an Irish coffee. Many venues offer mum’s a celebratory drink on the house so this could be an idea to give out Prosecco to all the mum’s eating at your venue! Posters are also an ideal advertising tool for Mother’s Day and promoting any specials you may have offering.

Whatever the offer is, make sure all those mums, step-mums and grandmothers feel special at your venue this coming Mother’s Day!