St Patrick’s Day has long been one of the biggest and best events in the pub calendar and as it continues to increase in popularity; licensees up and down the country can capitalise on this lucrative opportunity!
If anyone knows how to party, it’s the Irish, but you don’t have to be Irish to party hard on St Patrick’s Day. The 17th March falls on a Saturday this year so punters can enjoy a full weekend of festivities just as the RBS Six Nations Rugby is finishing. Cheltenham festival also runs from 13th-16th March making this the busiest week in the year so far for pubs all around.
Go green this March and turn your venue into an Irish haven! Make sure you let customers know well in advance that you are holding a St Patrick’s Day event with banners to advertise your shindig. Posters are also a great way of promotion as opening times often change with big events like this, thus new times can be reflected through posters.
Involve the staff
With such a crucial event in the pub calendar, it is important to involve staff and ensure they are aware of specials and promotions, as well as opportunities to up-sell St Patrick’s Day favourites; Jameson and Guinness! Get your staff in the spirit by encouraging fancy dress and giveaways to punters such as hats and ‘Irish for a day’ sash’s are a great way of getting the party started!
Social Media Marketing
Get marketing your event on digital platforms such as Facebook and Twitter ahead of the occasion in order to drum up excitement and attention! Create a Facebook event and invite all your customers – this will automatically remind them a few days before and the day of the event so they have no excuse to forget!